The NEW TOUR B with REACTIV iQ is THE SMARTER TOUR BALL

• Proprietary NEW REACTIV iQ is a SMART cover technology that reacts to the force of impact
• MORE DISTANCE: REACTIV iQ rebounds quickly on tee shots, delivering explosive velocity and increased distance
• MORE CONTROL: REACTIV iQ stays on the face longer on approach shots, providing more spin and soft feel around the green
• Dual Dimple technology provides efficient trajectory and reduced drag through enhanced aerodynamics
• The TOUR B X with REACTIV iQ delivers increased ball speed for MAXIMUM DISTANCE off the tee and HIT & SIT performance on approach shots
• Bridgestone Golf is the #1 BALL FITTER IN GOLF:  The TOUR B X is ideal for players with swing speeds OVER 105 MPH who want additional distance
• BRYSON DeCHAMBEAU assisted in the development of the NEW TOUR B X and he and MATT KUCHAR play it in professional competition